2019-2020 Undergraduate & Graduate Catalog
HTM 452 - Hospitality and Tourism Marketing
Applications of basic marketing principles and strategies to hospitality, tourism, and leisure services. Discussions will define specific market segments and address the various marketing, promotional, and communication mix tools available to the hospitality and tourism industry. Offered fall and winter semesters. Prerequisites: STA 215 and either MKT 300 or MKT 350.