Skip to main content

2019-2020 Undergraduate & Graduate Catalog


HTM 452 - Hospitality and Tourism Marketing

Applications of basic marketing principles and strategies to hospitality, tourism, and leisure services. Discussions will define specific market segments and address the various marketing, promotional, and communication mix tools available to the hospitality and tourism industry. Offered fall and winter semesters. Prerequisites: STA 215 and either MKT 300 or MKT 350.

Credits: 3



If you are in need of assistance please submit any questions or comments.