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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

2020-2021 Undergraduate & Graduate Catalog

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EMBA 651 - Marketing Management for Executives

Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, providing the knowledge and tools needed to successfully analyze product or service markets and develop marketing strategies that will provide sustainable competitive advantages. Offered winter semester. Prerequisite: Admission to the EMBA program.

Credits: 3

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