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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

2020-2021 Undergraduate & Graduate Catalog

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CAP 305 - Sports Promotion

Deals with the promotion and sponsorship of sports and the active lifestyle industry, including corporate motivation and involvement. Studies the effect of media on sports through critical analysis. Emphasis is placed on defining and applying communication theory, concepts, and strategies. Offered fall and winter semesters. Prerequisite: Junior standing.

Credits: 3



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