GVSU will move to REMOTE STATUS for Friday, Jan. 23, 2026 due to current and forecasted travel/road conditions. Students, faculty and staff, please check your email for details.
2025-2026 Undergraduate & Graduate Catalog
CAP 210 - Fundamentals of Advertising
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of General Education Foundations - Writing.
Credits: 3