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2023-2024 Undergraduate & Graduate Catalog

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CAP 210 - Fundamentals of Advertising

Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.

Credits: 3

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