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2019-2020 Undergraduate & Graduate Catalog
CAP 210 - Fundamentals of Advertising
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and WRT 150 with grade of C (not C-) or better. Restricted to advertising and public relations majors and minors.