2027-2028 Undergraduate & Graduate Catalog [In Progress]
Marketing (MKT)
Courses
- MKT 300 - Fundamentals of Marketing for Nonbusiness Majors (3 credits)
- MKT 302 - Fundamentals of Marketing Management - Bridge Course to Marketing Management (1 credit)
- MKT 350 - Marketing Management (3 credits)
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 353 - Marketing Negotiations (3 credits)
- MKT 354 - Distribution Institutions and Logistics (3 credits)
- MKT 355 - International Logistics (3 credits)
- MKT 356 - Professional Selling (3 credits)
- MKT 357 - Retailing (3 credits)
- MKT 358 - Advertising and Marketing Communications (3 credits)
- MKT 359 - Multinational Marketing (3 credits)
- MKT 360 - Digital Marketing (3 credits)
- MKT 361 - Sports Marketing (3 credits)
- MKT 365 - GIS for Economic and Business Decision-making (3 credits)
- MKT 369 - Creativity in Marketing Innovation (3 credits)
- MKT 370 - New Product Development (3 credits)
- MKT 375 - Marketing Ethics (3 credits)
- MKT 380 - Special Topics in Marketing (3 credits)
- MKT 425 - Brand Management (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 452 - Marketing Analytics (3 credits)
- MKT 455 - Advanced Selling (3 credits)
- MKT 456 - Sales Management (3 credits)
- MKT 457 - Logistics and Transportation (3 credits)
- MKT 490 - Marketing Internship (1 to 6 credits)
- MKT 499 - Independent Research (1 to 3 credits)
- MKT 653 - Strategic Negotiations and Value Creation (3 credits)
- MKT 654 - Consultative Professional Selling (3 credits)
- MKT 655 - Advanced Consultative Selling (2 credits)
- MKT 680 - Special Topics in Marketing (1 to 3 credits)
- MKT 697 - Professional Learning (1 to 3 credits)
- MKT 699 - Independent Study (1 to 3 credits)