2026-2027 Undergraduate & Graduate Catalog [In Progress]
MKT 655 - Advanced Consultative Selling
This course delves into advanced strategies underlying effective selling. Students will engage in experiential learning through role-playing exercises. Students will refine their skills in areas such as speed selling, trade mathematics, communication, presentations, negotiations, and problem-solving. The course emphasizes the use of contemporary technologies and tools to enhance deal-closing effectiveness. Offered every semester. Prerequisite: MKT 654.
Credits: 2