2026-2027 Undergraduate & Graduate Catalog [In Progress]
MKT 654 - Consultative Professional Selling
This class bridges strategy and sales execution for graduate students. Unlike Strategic Negotiations (tactics) or Value Chain (operations), this course emphasizes customer relationship development, need discovery, solution presentation, and closing techniques. Through role plays and sales calls, students master the sales cycle and personalized selling approaches essential for client-facing careers. Offered every semester. Admission to a GVSU graduate program.
Credits: 3