2026-2027 Undergraduate & Graduate Catalog [In Progress]
MKT 653 - Strategic Negotiations and Value Creation
This course focuses on developing student's negotiation skills. Students will master complex negotiation frameworks, value-based bargaining, cross-cultural dynamics, and multi-party facilitation. Through immersive simulations and real-world applications, participants learn to create and capture value across diverse business contexts while managing relationships and strategic interests. Offered every semester. Prerequisite: Admission to a GVSU graduate program.
Credits: 3