2026-2027 Undergraduate & Graduate Catalog [In Progress]
MKT 452 - Marketing Analytics
Examination of businesses' use of consumer data for business decisions in highly turbulent market environments. Drawing on techniques learned in MKT 352 - Marketing Research, students will apply analytical software tools to case studies of marketing challenges, improving their ability to make business recommendations based on statistical analysis. Offered fall and winter semesters. Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.
Credits: 3