2026-2027 Undergraduate & Graduate Catalog [In Progress]
MKT 300 - Fundamentals of Marketing for Nonbusiness Majors
Introduction to marketing for the non-business major. Discusses activities, institutions, and processes involved in marketing products and services across various contexts. Highlights marketing's role in society and in individuals' lives. B.B.A. degree-seeking students will not receive credit towards degree completion unless the student has also received credit for MKT 302. Offered every semester.
Credits: 3