2026-2027 Undergraduate & Graduate Catalog [In Progress]
CAP 315 - Advertising Copywriting
Practice in the copywriting process, from conception of ideas to finished copy for product and corporate advertising objectives. Students learn to prepare persuasive messages based on research and target audience insights and apply a core message through multi-media communication channels. Emphasis is placed on strategic creativity and substantiating ideas. Prerequisites: Junior status and fulfillment of General Education Foundations - Writing
Credits: 3