2026-2027 Undergraduate & Graduate Catalog [In Progress]
CAP 214 - Digital Brand Storytelling
Grounded in narrative theory, this course prepares students as integrated brand storytellers and campaign strategists in advertising and public relations. Students craft unified, emotionally resonant stories that shape audience engagement, brand identity, and consumer behavior across digital platforms. Through case studies and campaign projects, students develop analytical and creative competencies. Offered winter semester. Prerequisite: CAP 105 or permission of instructor.
Credits: 3