2026-2027 Undergraduate & Graduate Catalog [In Progress]
CAP 212 - Search Engine Optimization
This course explores the role of Search Engine Optimization (SEO) in advertising and public relations. Students examine strategies to increase website visibility, drive organic traffic, and strengthen digital presence. Core topics include keyword research, on-site and off-site optimization, technical SEO, and performance analysis to achieve campaign objectives. Offered fall semester. Prerequisite: CAP 105 or permission of instructor.
Credits: 3