2026-2027 Undergraduate & Graduate Catalog [In Progress]
CAP 211 - Strategic Influencer Communication
This course examines influencer communication within public relations and advertising, focusing on strategic planning, partnership development, content creation, and campaign performance measurement. To bridge theory and practice, the course incorporates digital outreach tools, campaign simulations, and critical analysis of ethical dilemmas in influencer communication. Offered fall semester. Prerequisite: CAP 105 or permission of the instructor.
Credits: 3