2026-2027 Undergraduate & Graduate Catalog [In Progress]
BUS 507 - Business Fundamentals: Economics and Marketing
Introduction to marketing and economic concepts for enterprise leaders. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services. Develops a framework to understand the economics of production, consumer demand, supply and demand analysis, pricing strategies, and macroeconomic conditions. Offered as fall and winter semesters.
Credits: 3