2025-2026 Undergraduate & Graduate Catalog
Bachelor of Business Administration in General Business
- Requirements for the B.B.A.
- Requirements for a Major in General Business
- Seidman College of Business
The 18-credit-hour major in general business provides a broad curriculum in business for the student who desires to be a generalist. The major allows students to take courses in several business disciplines instead of concentrating on a specific emphasis. The major is designed for students who wish to work in a family-owned business or any small business that would need an employee with a broad background. In addition, the general business major may serve the interests of a student who wishes to be an entrepreneur.
Requirements for the B.B.A.
Core Courses (51-52 credits)
All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.
For the B.B.A., you must complete the following courses:
Non-Business Required Courses (6 credits):
- CIS 231 - Problem Solving Using Spreadsheets (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
Quantitative group - choose one (3-4 credits):
- PHI 103 - Logic (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- MGT 361 - Management Science (3 credits)
Upper-Division Economics group- choose one (3 credits):
- ECO 343 - Health Economics (3 credits)
- ECO 349 - Emerging Markets Issues (3 credits)
- ECO 355 - Markets, Strategy, and Government Policy (3 credits)
- ECO 365 - Comparative Economic Systems (3 credits)
- ECO 369 - International Economic Issues (3 credits)
Required Business Courses (36 credits):
- ACC 212 - Principles of Financial Accounting (3 credits)
- ACC 213 - Principles of Managerial Accounting (3 credits)
- BUS 101 - Introduction to Business (3 credits)
- BUS 201 - Legal Environment for Business (3 credits)
- ECO 210 - Introductory Macroeconomics (3 credits)
- ECO 211 - Introductory Microeconomics (3 credits)
- FIN 320 - Managerial Finance (3 credits)
- MGT 268 - Business Processes and Management Information Systems (3 credits)
- MGT 331 - Managing People and Organizations (3 credits)
- MGT 366 - Operations Management (3 credits)
- MGT 495 - Administrative Policy (3 credits)
- MKT 350 - Marketing Management (3 credits)
Students are required to select one class from the Ethics group. Only one course can count toward their major or minor from the following list.
Ethics group-choose one (3 credits):
- ACC 333 - Corporate Governance and Accounting Ethics (3 credits)
- ECO 440 - Public Economics and Ethics (3 credits)
- FIN 330 - Ethics in Finance (3 credits)
- MGT 340 - Ethics and Business, Social Justice, and Sustainability (3 credits)
- MGT 438 - Business Ethics (3 credits)
- MKT 375 - Marketing Ethics (3 credits)
Required Business Electives
Three upper-division Seidman College courses are not applied to the major or minor (nine credits total). However, these courses can be applied toward a second business major if one is declared. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major courses on a credit/no-credit basis, except the internship and study abroad courses.
Requirements for a Major in General Business
In addition to the business core, the requirements are as follows.
One of the following:
One of the following:
- FIN 321 - Investments (3 credits)
- FIN 322 - Intermediate Managerial Finance (4 credits)
- FIN 331 - Risk and Insurance (3 credits)
One of the following:
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
One of the following:
- ECO 349 - Emerging Markets Issues (3 credits)
- ECO 365 - Comparative Economic Systems (3 credits)
- ECO 369 - International Economic Issues (3 credits)
- ENT 350 - Entrepreneurial Business Plan (3 credits)
- FIN 429 - International Financial Management (3 credits)
- MGT 303 - International Business and Culture (3 credits)
- MGT 437 - Family Business (3 credits)
- MGT 466 - International Management and Multinational Corporations (3 credits)
- MKT 359 - Multinational Marketing (3 credits)
- AND one three-credit internship in any business discipline.
Students with business experience may meet with an advisor to discuss substituting an alternative course for their internship experience.
The upper division economics course selected as part of the business requirements cannot double count in a general business major.