2024-2025 Undergraduate & Graduate Catalog [In Progress]
CAP 331 - Social Media Analytics
Introduces students to the emerging field of social media analytics. Students will explore current research and best practices of social media analytics for public relations and advertising. Students will learn data mining, data visualization, social network analysis, sentiment analysis, search engine analysis, location analysis, and competitive intelligence. Offered fall semester. Prerequisite: Junior standing.
Credits: 3