Skip to main content

2021-2022 Undergraduate & Graduate Catalog

Search Help

MKT 451 - Marketing Strategy

A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter semesters. Prerequisites: MKT 350, senior standing, and admitted to Seidman College of Business or by permit.

Credits: 3

If you are in need of assistance please submit any questions or comments.