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2021-2022 Undergraduate & Graduate Catalog

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MKT 360 - Digital Marketing

Introduction to the strategic use of digital tools for marketing goods and services across a range of categories. How digital media is used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits: 3

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