2021-2022 Undergraduate & Graduate Catalog
CAP 210 - Fundamentals of Advertising
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing. Restricted to advertising and public relations majors and minors.