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2021-2022 Undergraduate & Graduate Catalog

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CAP 209 - Advertising Basics

Presents the basics of advertising, including its socioeconomic role, the function and operation of advertising departments and agencies, the creative process, and media characteristics. Does not count as credit toward the advertising and public relations major or minor. Offered fall and winter semesters. Prerequisite: Fulfillment of general education Foundations - Writing.

Credits: 3

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