Skip to main content

2020-2021 Undergraduate & Graduate Catalog

Search Help

CAP 210 - Fundamentals of Advertising

Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing. Restricted to advertising and public relations majors and minors.

Credits: 3



If you are in need of assistance please submit any questions or comments.