LAKERS TOGETHER: Grand Valley is preparing for successful learning experiences when classes resume on Aug. 31. Learn more about the plan for fall in this handbook.
Examination of businesses' use of consumer data for business decisions in highly turbulent market environments. Drawing on techniques learned in MKT 352 - Marketing Research, students will apply analytical software tools to case studies of marketing challenges, improving their ability to make business recommendations based on statistical analysis. Course offered winter semester. Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.