LAKERS TOGETHER: Grand Valley is preparing for successful learning experiences when classes resume on Aug. 31. Learn more about the plan for fall in this handbook.
Strategies for building and measuring brand equity are discussed. Other topics to be covered include the management of brands on the Web, cobranding, and brand extensions. All students will complete a brand audit as part of the course. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.