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2018-2019 Undergraduate & Graduate Catalog

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MKT 361 - Sports Marketing

An examination of the unique marketing strategies within the sporting industry. The course will explore these strategies from a variety of stakeholder perspectives. A special emphasis on the local sporting scene, which will include group and individual projects, case studies, and field trips. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3



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