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LAKERS TOGETHERGrand Valley is preparing for successful learning experiences when classes resume on Aug. 31. Learn more about the plan for fall in this handbook.

 

 

2018-2019 Undergraduate & Graduate Catalog

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MKT 351 - Consumer Behavior

An overall view of some of the basic perspectives of consumer motivation and behavior. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits: 3



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