Skip to main content
GVSU COVID-19 Update: Remote learning continues through Aug. 4.

Admissions office is open. admissions@gvsu.edu. Visit www.gvsu.edu/coronavirus for more. 

2018-2019 Undergraduate & Graduate Catalog

Search Help

CAP 115 - Research Basics for Advertising and Public Relations

This course presents the basic techniques for finding, collecting, evaluating, and using primary data and secondary information relevant to solving communication problems. Explores library resources, search engines, government and commercial websites, corporate documents, and databases. Includes citation formats and presentation methods. Offered fall and winter semesters.

Credits: 3



If you are in need of assistance please submit any questions or comments.