2017-2018 Undergraduate & Graduate Catalog
MKT 452 - Marketing Analytics
Examination of businesses' use of consumer data for business decisions in highly turbulent market environments. Drawing on techniques learned in MKT 352, Marketing Research, students will apply analytical software tools to case studies of marketing challenges, improving their ability to make business recommendations based on statistical analysis. Course offered winter semester. Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.
Credits: 3