2016-2017 Undergraduate & Graduate Catalog
MKT 658 - International Marketing
Introduces a conceptual framework that enables the student to identify and better understand the dimensions that are operative within a global marketing environment. Explores the relationship between these dimensions and specific elements of a marketing program. While the course does not dwell on exporting per se, reasonable coverage is given to factors affecting the development of exporting activities. Prerequisite: MKT 651.