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2016-2017 Undergraduate & Graduate Catalog

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MKT 365 - GIS for Economic and Business Decision-Making

Explores the use of geographic information systems (GIS) technology in economic and business decision-making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Course is cross-listed with GPY 365 and PA 365. Part of the Information, Innovation, and Technology Issue. Prerequisite: Junior standing.

Credits: 3



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