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LAKERS TOGETHER: COVID vaccine required by September 30. Face coverings required indoors. 

2016-2017 Undergraduate & Graduate Catalog

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MKT 360 - Marketing on the Internet

Strategic use of the Internet for marketing goods and services across a range of product categories and how the Internet can be used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisite: MKT 350.

Credits: 3

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