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LAKERS TOGETHER: COVID vaccine required by September 30. Face coverings required indoors. 

2016-2017 Undergraduate & Graduate Catalog

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MKT 352 - Marketing Research

Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects. Offered fall and winter semesters. Prerequisites: MKT 350 and STA 215.

Credits: 3



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