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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

2016-2017 Undergraduate & Graduate Catalog

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MKT 350 - Marketing Management

An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally. Offered every semester.

Credits: 3



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