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2016-2017 Undergraduate & Graduate Catalog
HTM 323 - Festival and Special Event Management
This introductory course is a comprehensive overview of the theory and procedures associated with managing festivals and special events. The role of marketing and communication, environmental planning, creation of event strategies, governmental involvement, and entrepreneurial perspectives of event management are augmented with experiential learning in a real-time regional festival or special event. Offered fall and spring/summer semesters. Prerequisite: HTM 101.