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2016-2017 Undergraduate & Graduate Catalog

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CAP 220 - Fundamentals of Public Relations

Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3



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