Skip to main content

2016-2017 Undergraduate & Graduate Catalog

Search Help

CAP 210 - Fundamentals of Advertising

Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3



If you are in need of assistance please submit any questions or comments.