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LAKERS TOGETHER: COVID vaccine required by September 30. Face coverings required indoors. 

2016-2017 Undergraduate & Graduate Catalog

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CAP 210 - Fundamentals of Advertising

Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics and media selection. Offered every semester. Prerequisite: WRT 150 with a grade of C (not C-) or better.

Credits: 3



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