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2014-2015 Undergraduate & Graduate Catalog

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Business (General) - Program Description

For additional information about opportunities your college offers, please refer to the Seidman College of Business section in this catalog.

The 18-credit-hour major in general business provides a broad curriculum in business for the student who desires to be a generalist. The major allows students to take courses in several business disciplines instead of concentrating on a specific emphasis. The major is designed for students who wish to work in a family-owned business or any small business that would need an employee with a broad background. In addition, the general business major may serve the interests of a student who wishes to be an entrepreneur.

The following programs are available:

Bachelor of Business Administration in General Business

Business Minor



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