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2014-2015 Undergraduate & Graduate Catalog

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Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

Requirements for a Major in Advertising and Public Relations

School of Communications Core Credits: 9

All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:

Select one of two:

Capstone Requirement:

All students majoring in the School of Communications must take COM 495 (three credits) during their senior year. This Capstone course offers a synthesis of ideas and theories about one or more current critical issues in communication.

B.A. and B.S. Cognates

All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. cognate or the B.S. cognate that is intended for a particular undergraduate program.

B.A. Cognate

The B.A. degree requires a third-semester proficiency in a foreign language of the students choice.

B.S. Cognate

Advertising Emphasis

Advertising Core Credits: 33

Electives Credits: 6 Minimum

With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: art and design, advertising and public relations, business, broadcasting, hospitality and tourism management, management, marketing, photography, psychology, or writing.

Capstone Credits: 3

Public Relations Emphasis

Public Relations Core Credits: 33

Electives Credits: 6 Minimum

With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: advertising and public relations, business, broadcasting, hospitality and tourism management, journalism, management, marketing, photography, political science, psychology, public and nonprofit administration, or writing.

Capstone Credits: 3

Advertising and Public Relations Program Description

Click here for the program description.



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