Skip to main content

LAKERS TOGETHER: Find COVID-19 updates and resources. Also, be sure to complete the online daily self-assessment.

2014-2015 Undergraduate & Graduate Catalog

Search Help

Advertising and Public Relations - Program Description

For additional information about opportunities your college offers, please refer to The School of Communications or the College of Liberal Arts and Sciences section in this catalog.

Website: www.gvsu.edu/soc

The advertising and public relations program is designed to provide understanding of key aspects of the advertising and public relations professions and the basic knowledge required for success in these fields. Practical experience is gained through classroom projects, independent study, and internships.

The objective of this professional program is practical orientation within a liberal arts environment. Major-field electives help students to concentrate in the areas of advertising or public relations, according to their particular interest or talent. Among careers students can prepare for are advertising and public relations management, copywriting, advertising sales, corporate communications, public relations writing, campaign development, and media strategy and planning.

The following programs are available:

Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

Advertising and Public Relations Minor



If you are in need of assistance please submit any questions or comments.