2014-2015 Undergraduate & Graduate Catalog
MKT 360 - Marketing on the Internet
Strategic use of the Internet for marketing goods and services across a range of product categories and how the Internet can be used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisite: MKT 350.