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2014-2015 Undergraduate & Graduate Catalog

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HTM 452 - Hospitality & Tourism Marketing

Applications of basic marketing principles and strategies to hospitality, tourism and leisure services. Discussions will define specific market segments and address the various marketing, promotional and communication mix tools available to the hospitality and tourism industry. Offered fall and winter semesters. Prerequisites: STA 215 and MKT 350.

Credits: 3

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