2014-2015 Undergraduate & Graduate Catalog
GPY 365 - GIS for Economic & Business Decision Making
Explores the use of geographic information systems (GIS) technology in economic and business decision making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Crosslisted with MKT 365 and PA 365. Part of the Information, Innovation, and Technology Issue. Prerequisite: Junior standing.