Skip to main content

2012-2013 Undergraduate & Graduate Catalog

Search Help

MKT 667 - Readings in Marketing

This course focuses on reading and discussing non-academic contemporary books which directly or tangentially address marketing related issues. While a few of the books are chosen by the instructor, students are given wide latitude in making their own book selections and in bringing books to the attention of the class. Offered alternate years.

Credits: 3

If you are in need of assistance please submit any questions or comments.