2012-2013 Undergraduate & Graduate Catalog
MKT 661 - Internet Marketing
Focus includes dimensions of the Internet (www, email, and usenet), users and uses, capabilities and limitations, website design, and acquiring an understanding of the forces and trends that are shaping marketing through new technologies. Students will hone Internet research skills and design an Internet marketing strategy for an organization. Offered winter semester. Prerequisite: MKT 651.