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2012-2013 Undergraduate & Graduate Catalog

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MKT 658 - International Marketing

Introduces a conceptual framework that enables the student to identify and better understand the dimensions that are operative within a global marketing environment. Explores the relationship between these dimensions and specific elements of a marketing program. While the course does not dwell on exporting per se, reasonable coverage is given to factors affecting the development of exporting activities. Prerequisite: MKT 651.

Credits: 3

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