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2012-2013 Undergraduate & Graduate Catalog

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MKT 654 - Marketing Strategy in the New Economy

Provides insights into the process of developing strategic plans and operations to improve competitive position. Focuses on mission and goal development for tomorrow's challenges. Exposes students to Internet tools for researching environmental change in society, economies, and customer preferences. Develops strategies for handling changes in the competitive environment. Offered on demand. Prerequisite: MKT 651.

Credits: 3

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