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2012-2013 Undergraduate & Graduate Catalog

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MKT 370 - New Product Development

This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage. Offered fall and winter semesters. Prerequisite: MKT 350.

Credits: 3

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