2012-2013 Undergraduate & Graduate Catalog
BUS 671 - Global Competitiveness
Explores how firms become global and how they sustain their global position. For many firms, selling in home markets no longer guarantees success. Internationalization forces affect firms' ability to establish and conduct business in foreign markets. Covers knowledge and skills needed to manage firms operating in foreign business environments, and to work effectively with people of other cultures. Offered fall and winter semesters. Prerequisite: Completion of MBA background equivalents.