2010-2011 Undergraduate & Graduate Catalog
MKT 652 - E-tailing, Retailing, and Direct Marketing
Enables students to benefit from the e-commerce explosion. Focus is on traditional retail strategy elements including place, product, promotion, pricing, buying, and selling on line and on ground, relationship marketing, partnerships and supply chain management, global challenges, and dynamics for implementing e-commerce strategies. Exploration of the new power of information flows. Offered on demand. Prerequisite: MKT 651
Credits: 3