2010-2011 Undergraduate & Graduate Catalog
MKT 358 - Advertising and Marketing Communications
A managerial analysis and examination of the nonpersonal demand generating element of the firm's marketing efforts. Includes study of communication theory; advertising; market, audience, and target segmentation and selection; media analysis; public relations; publicity; and most other nonpersonal communications activities. These elements are strongly related to personal selling in the private sector firm. Part of the Society and the Media Theme. Offered fall and winter semesters.
Credits: 3